Even with the nations most popular sports video game and the world's largest video game company, public relations marketing events are a vital part of getting the word out about a new product release.

The 25th anniversary of the EA Sports Madden Footaball franchise was highly anticipated and Paragon Marketing Group held PR local events to promote the release.

We edited this social media marketing "sizzle reel" of the contests held to give away pre-release copies of the game.

The YouTube version of this video quickly captured over 200,000 views.