Jeff says:Four weeks before the AMA convened its semi-annual meeting they approached one of our clients and asked them too produce an opening video for the convention. The video was to highlight the seven planks of health system reform. You can read about their position at the AMA HSR microsite to which we also provide services.Once the agency had lined up all the doctors we got the crews together. Time was tight, we had to have a few crews working simultaneously, so Tom McCosky and Dave Cosby were hired. The client had also lined up an interview with Joanna Rudnick, a patient that had been denied coverage because of her family history with breast and ovarian cancer.Once shooting was finished the fun stuff began. We the took all of our interview selects and tossed them into different “buckets.” One bucket for tort reform another for the SGR and so on. After...
